What are we selling?

There is no need to suppress these ‘achievement’ figures, but when they are used as a main selling point by an educational institution …
Imagine a school boasting in its recruitment advertisement: “The average monthly income of the parents of our students is HKD135,000 …”

I have a dream. I dream that one day the selling points would be:
“We nurture business executives that employ their management skills to make work meaningful and rewarding for their staff. We groom CEOs who are socially responsible and work for the collective good of society. Our graduates have started the following social concern programmes …”

Yes, I am quite naiive. But didn’t we talk of vision and mission?


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